Asim Jofa

Asim Jofa entered the design scene as a refreshing addition. He started with a jewellery line called ‘The Jewel Exhibition’, which was a unique and exclusive diamond shop. He received formal design training from the prestigious Central Saint Martins and made a significant impact in the fashion industry. His collections showcased on runways in fashion capitals around the world have received great acclaim.

In 2012, he was honoured with the IAFA Global Asian Style Awards for best designer brand. He also won the Collection of the Year award at the Pakistan Fashion Awards in the same year. Asim continues to strive for perfection and aims to create more excitement in the future. His goal is to dress Pakistani women exceptionally while challenging fashion stereotypes along the way.

Today, Asim Jofa stands as a beacon of excellence in the fashion world, catering to both Asim Jofa PK and Asim Jofa UK markets, with his new collection and wedding collection, constantly pushing the boundaries and challenging fashion stereotypes.