About Sobia Nazir
Sobia Nazir is Pakistan’s leading designer brand with a vast retail network providing multiple ranges of affordable designer fashion for women. The eponymous brand was launched in 1995 to revolutionise and make accessible, women’s retail in the country.
Sobia Nazir is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics. Sobia Nazir has one of Pakistan’s most extensive retail networks while also exporting to 6 international destinations including India, UK, USA, Bangladesh, UAE and Qatar.