Charizma, the journey of our brand started in 2012. “House of Charizma” was conceived as an embroidery-powered brand that could blend glamour and comfort in the eastern wear along with artful quality embroideries. We wanted to make the raging trends and fashion accessible to the women who liked to flaunt and were comfortable wearing the eastern clothing. With this in mind, the brand started working on the concept and opened the doors to imagination to splash our carefully selected threads with the stories of the creative minds.