Charizma, the journey of our brand started in 2012. Our originality and finesse in work with contemporary and vintage art of embroideries clicked with our audiences instantly, whether they were living in Pakistan or abroad. From then onward there was no looking back and our journey has helped us explore our own potential and outdo our own-selves season after season. This is the reason, CHARIZMA has come to be known as a high end fashion brand, recognized for its supreme quality with presence not only at multiple locations in Pakistan, but worldwide as well.