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Asim Jofa – Bekhudi Luxury Chiffon Collection’23 – AJBK-07


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Product Details:

Finding its roots in Mughal Heritage! Experience timeless festive beauty with Asim Jofa’s deep mauve number paired with a green gharara from the “Be-Khudi Luxury Chiffon Collection” will hypnotize you with its charm. This ensemble featuring dori work, zari work, sequins, threadwork, and lurex embroidery that infuse a majestic yet festive vibe adorned with intricate paisley and baroque motifs. The panels feature glistening embroidery with sequins, ensuring your radiance from all angles. Embroidered borders along the chaak and dupatta with four side borders add the final touch of regal allure to this stunning outfit.

Design Details:

  • Pair of embroidered front panel (width 11.5″ height 38″) for front right & left on raw silk
  • Embroidered chan for side panels (width 10.5” height 38″) on raw silk
  • Embroidered back (height 38” width 30”)
  • Embroidered back bunch on raw silk
  • 1 meter embroidered sleeves with border on raw silk
  • Pair of embroidered sleeves bunches on raw silk
  • 4 meter embroidered border for chaak on raw silk
  • Embroidered daman border for front & back on raw silk
  • 5 meter embroidered gharara with borders on chiffon
  • 1 meter wide width embroidered chan with border for gharara on chiffon
  • 2.5 meter embroidered dupatta on chiffon with 4 side borders
  • 1.5 meter dyed wide width cotton silk for dhaka trouser



About Asim Jofa

Asim Jofa burst on to the Fashion scene as a breath of fresh air. Carrying on the legacy of his forefathers he started with a jewelry line 12 years ago, establishing the highly exclusive, one of a kind diamond boutique ‘The Diamond Gallery’. Having been certified in Design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world. He has been honored with IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same year Asim bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues to improve on perfection and in the future, Asim plans to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way.

Size Chart

Size Custom XS S M L XL
UK Size 6-8 8-10 12-14 14-16 16-18
Shoulder As Reqd 13 14 14.5 15 15.5
Chest As Reqd 16.5 18 19 20 21
Sleeves As Reqd Full Sleeves Full Sleeves Full Sleeves Full Sleeves Full Sleeves
Sleeve Opening As Reqd As Per Image As Per Image As Per Image As Per Image As Per Image
Waist As Reqd 15 16.5 17.5 18.5 19.5
Hips As Reqd 19 20.5 21.5 22.5 23.5
As Reqd As Per Image As Per Image As Per Image As Per Image As Per Image
Trouser Length As Reqd As Per Image As Per Image As Per Image As Per Image As Per Image
Trouser Bottom
As Reqd As Per Image As Per Image As Per Image As Per Image As Per Image


Stitching Details and Variations:

  • Accessories: Please note that stitched/unstitched suits may or may not include accessories. Some accessories shown in images are for modeling purposes only and may not be included with the suits.

  • Sleeves: All stitched outfits will come with sleeves or fabric for sleeves. Sleeveless outfits are intended for photoshoots only.

  • Modesty: We ensure that any revealing aspects of the dress are covered. Some outfits may be stitched in an alternate way to maintain modesty.

  • Photography Elements: Occasionally, certain elements shown in photographs are for photography purposes only and may not be included in the retail product. This can result in variations in cut, length, style, and dress embellishments.

  • Color Disclaimer: Please be aware that the actual color of the product may vary slightly from the image shown due to various factors including lighting and digital display variations.

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